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Meet Our Artisans... 

We believe that fashion can transform the lives of not just those who wear it but the people who make it.

María del Carmen


María del Carmen is hardworking, joyful woman from a small town in the State of Hidalgo, that is so well known for their embroidery, it is often called “The crib of the Otomi embroidery”. The town is nestled amongst the mountains, with breathtaking views from Maria's workshop. The type of embroidery that her and her family make is called Otomi, and they are known as Tenangos for the name of the village where they are made. Nevertheless, the Otomi ethnicity extends to Tlaxcala and the State of Mexico. 

During the work process, the tasks are divided between the different family members. The drawing is made by her son, the embroidery is made by her daughters, then she washes the garment to erase the initial sketching, and finally her husband irons the garment to be ready to sell in a market. 


María learned the craft from her mother, who still practices it but only makes simple embroidery as her vision is deteriorating.  In the same way that María learned from her mother, she taught her children the craft that today is the main source of income for her family. 

We met María del Carmen in the City of Oaxaca near Santo Domingo. She had been participating in a small artisan market, and had travelled with his husband from Hidalgo to Oaxaca for the weekend. Right there we agreed on an order. She declined taking payment in advance so that she wouldn't lose the motivation of receiving the final payment. From the start we realized her desire to work and the commitment she has to her job.

In our first collection we developed bomber jackets and shirts with Otomí embroidery details. Each one of this garments takes 8 hours of hand made embroidery work.






Nidia is a very talented woman with a keen interest in learning about other artisanal techniques in Mexico. She lives in Metepec, State of México. Her maternal grandma was Mazahua, but she doesn't consider herself indigenous. 

The garments that feature hand painting in Amor & Rosas are done by Nidia. She learned this technique in painting classes. Her curiosity brought her to try to make garments with this technique, and that experiment has resulted in beautiful pieces of wearable art. 








We met Nidia on our first trip looking for artisans to collaborate with in the city of Toluca in the State of Mexico. In the Rebozo collection, Nidia’s pieces are the “Aster” dress and the “Rose” bomber jacket, which are two of our favorite pieces. It takes Nidia around five hours of work to painting an application for a piece of our clothing. 







Saúl lives in Tenancingo, State of Mexico. Tenancingo is the most important place for the elaboration and commerce of rebozos. In this town, every weekend a market takes place with a section dedicated just to buying and selling rebozo. The people in Tenancingo are of Mazahua origin, although for their closeness to Mexico City, they all speak Spanish and very few identify with that group.

In Tenancingo, there are less than 15 rebozo workshops, where the colonial or pedal loom is used. One of these workshops is operated by Saúl, who inherited the workshop from his dad. Saúl organizes and manages the workshop, and 8 artisans work with him. The artisans organize their time in the way that is most convenient for them, and Saúl pays them for each finished garment. This allows the artisans to have a freedom to earn in correspondence to their effort. 







We met Saúl through another one of our artisan, Nidia, who is also from the state of Mexico. At Amor & Rosas, we named our first collection “Rebozo” in honor of this technique; many of our garments have rebozo applications or are made entirely of rebozo. The process of rebozo weaving is long, and simply the step of knitting the threads takes an expert artisan around 9 hours. 



On a trip to San Miguel de Allende in November, we met Diana, a gifted jewelry designer and maker. She works with a group of six artisans, who have mastered complex techniques to bring beautiful pieces to life. They create their jewelry art around beautiful stones sourced from both Mexico and Brazil. Diana and the artisans, together, create the incredible pieces that make up our Joya Collection.

We partnered with Diana because we share the same deeply rooted values that are the foundation of Amor & Rosas. Diana is a socially conscious woman who believes in fair trade practices and cares for the environment. She pays her artisans well so they can be independent and take care of their families. After learning about the pollution from the livestock industry, Diana decided to remove genuine leather materials from all of her jewelry.

Collaborating with a strong female spirit, with beautiful vision and hard work ethic has been an honor. We are so excited to share this journey with you all and show you the fruits of our labor. We hope you love our Joya Collection.